Instructional Video Catalog: Title Description
Title: " Franchise Explosion, The "
In the business world, many people look to New York's Wall Street for developments concerning business trends. But for a particular type of business method -- franchising -- more and more business persons are looking to the University of Nebraska-Lincoln's International Center for Franchise Studies (ICFS). ICFS is the only center of its type in the country and UNL is one of the first institutions of higher education to actively pursue the teaching and research of franchising. This program examines the phenomenal growth of franchising, its impact on the business world and its implications for business education. Guests include Robert Justis, executive director of ICFS; Catherine Boe, dean of Creighton Law School; and Dallen Peterson, franchiser with Merry Maids, the largest domestic cleaning franchise in the country.
Production Date: 1986
Length: 30 minutes
Ordering: NETCHE Member checkout
Non-Members: Not available