Instructional Video Catalog: Title Description
Title: " Research and Planning "
This program examines profiling your customers, preparing the message and selecting the media that best fits your particular business. Various methods of advertising, including radio, newspapers, direct mail, television, outdoor and point-of-purchase, are illustrated.
A NETCHE Production
Production Date: 1981
Length: 30 minutes
Ordering: NETCHE Member checkout
Non-Members: Purchase info
Series Title: ADVERTISING THE SMALL BUSINESS