Instructional Video Catalog:   Title Description
Title:   " Managing and Implementing "

This program focuses on preparing advertising and evaluating the results. Several approaches to ad preparation are introduced. Resources that might help small business operators understand how different media develop ads are also discussed. The most difficult aspect in small business advertising is evaluating the results. Several specific recommendations ae made. Service, retail and manufacturing examples are used to show how evaluation can be the key to planning any advertising campaign.

A NETCHE Production

Production Date:  1981
Length:  30 minutes
Ordering:  NETCHE Member checkout
Subject:  Advertising Business
Non-Members:  Purchase info
Series Title:  ADVERTISING THE SMALL BUSINESS

 

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