Instructional Video Catalog: Title Description
Title: " ADVERTISING THE SMALL BUSINESS "
Advertising, an essential element in the success of small businesses, is often given little or no attention. This two-part series addresses the basic advertising issues faced by the small business operator. It begins with planning and ends with evaluating the results. Numerous interviews with small business owners in service, retail and manufacturing exemplify successful practices.
Advertising specialists and government consultants demonstrate advertising principles.
A NETCHE Production
Production Date: 1981
Length: Two, 30-minute programs
Non-Members: Purchase info
Titles in this Series:
Research and Planning
Managing and Implementing